By Daniel Zanetti
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Extra info for Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers
If there is one thing we lack today, it is courage. And when I say courage, I am not talking about performing a tightrope act without a safety net or skydiving. I mean the courage we all need in everyday business life, the courage to be different and to stand out from the rest of the field. Just being different won’t automatically make you better than your competitors, but it is often enough to give your company the reputation of being innovative. Be different and better, is the motto! For example, when you ring a company and there is no one available immediately to take your call, you will almost certainly be asked to wait, with a canned version of Verdi’s ‘Four Seasons’ playing in the background, or alternatively, a monotonous voice intoning the dreaded words, ‘Please hold the line...
The reason I’m emphasizing this so strongly is that nowadays, many hoteliers refer to themselves as your ‘hosts’. But surely being a host means giving something to your guests, not robbing them of the feeling that they are welcome visitors. There’s no doubt about it: there are valuable opportunities being wasted here. And the hotel described here stands as just one example among hundreds of services provided to consumers in everyday life. Moreover, the poor service is not the result any of ill-will on the part of the employees, but of pure and simple thoughtlessness.
It is so popular that guests often ask to buy copies! A hotel in England had an idea to make dogs feel welcome. On arrival, your four-footed companion receives a gift package including a squeaky toy and dog biscuits. The hotel also has a dog bowl with your dog’s name on it, a woven dog basket with a pocket for bones and a metal nameplate with the logo of the hotel. The hotel also provides a map of the surroundings with ideas for interesting walks. And of course, all hotel employees address your dog by name.